First up, drink plenty of water and make sure you have enough good fat in your diet as these two factors hydrate skin from the inside out. When it comes to your skincare regime, include emollient ingredients – these soften and smooth the top layer of skin and are usually present in moisturising creams such as Hydra Zen Anti-Stress Moisturising Cream. Humectant ingredients, like hyaluronic acid are also crucial for holding water in the skin and keeping it plumped up. Try our bestselling Advanced Génifique Serum which contains hyaluronic acid alongside vitamin C and pre and probiotics.

Dehydrated skin can feel tight and uncomfortable, and in extreme cases it might be red and irritated too. It often looks dull and fine lines can appear more pronounced because cells are lacking water and not plumped up. Humectant ingredients such as hyaluronic acid can help to remedy this, so try a hyaluronic acid rich serum such as our Advanced Génifique Serum.

Hydrated skin glows with health, and fine lines are plumped up, conversely dehydrated skin looks dull, has areas of redness and skin looks loose. Well hydrated skin is less likely to suffer from sensitivity and other signs of inflammation, such as breakouts or flushing. Humectant ingredients such as hyaluronic acid can help to hydrate skin, so try applying hyaluronic acid rich serum such as our Advanced Génifique Serum twice a day after cleansing.