
What is a serum and how do you apply it?
Jam-packed with active ingredients, serums, such as our Advanced Genifique Serum and Renergie H.C.F Triple Serum, have the power to elevate skincare routines from satisfactory to sensational. Applied on cleansed skin, their light textures help smaller molecules to target specific issues. Let’s find out more about serums and when to use one.

What is a face serum?
Want maximum beauty benefits? Apply your serum after cleansing but before moisturising. As serums have the power to penetrate skin quickly, applying a moisturising cream shortly after will help to lock in the serum and provide an extra level of protection against external skin aggressors. Check out our selection of face moisturisers here to find your perfect match.

Serum vs face oil
Face serum and face oil are often compared, but what should you use? Whereas face oils are generally to protect and nourish your face, a serum will target a particular concern – like wrinkles or dryness. Face oils, which are great for those with dry skin, tend to be heavier than serums too, while serums can have lightweight, hydrating qualities.

What are the beauty benefits of a face serum?