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How to Choose the Best Anti-Ageing Serum for You

Whatever your age, it’s never too late (or early) to add an anti-ageing serum into your daily skincare routine. Thanks to their lightweight structure, these potent formulas can go where your moisturisers can’t, penetrating the skin’s surface to deliver active ingredients to target a range of skin concerns, from dry skin to uneven skin tone and premature signs of ageing. 

What is an anti-ageing serum? 

Consider anti-ageing serums your secret weapon in helping keep wrinkles and fine lines at bay. Thanks to their high concentration of active ingredients and smaller molecular weight, they can be absorbed into your skin more easily and show visible results faster than products that target your skin’s surface. 

What ingredients are important to look out for in an anti-ageing serum? 

Vitamin C 

Vitamin C not only supports our immune system but it’s key to our skin’s natural radiance. A powerful antioxidant, a daily dose of a vitamin C-rich antioxidant serum helps to encourage the production of collagen, which supports your skin’s structure and elasticity, encouraging a firmer, plumper and younger-looking appearance. Applying a few drops to clean skin before your moisturiser can also help to protect it against UV damage and pollution, which can encourage fine lines and wrinkles to form. 


There isn’t much niacinamide, also known as vitamin B3, can’t do. This impressive multitasker, which can benefit every skin type, has been shown to help regulate oil production, reduce inflammation and redness, improve cell turnover, even out skin tone and reduce the appearance of fine lines and wrinkles. It can also help to reduce the impact of environmental aggressors, particularly pollution, while repairing past damage and strengthening your skin’s natural barrier, making it a popular ingredient in anti-wrinkle serums and brightening serums. 

Ferulic acid 

Like vitamin C, ferulic acid is a powerful antioxidant and regularly used in the best serums for mature skin. It helps to fight off free radicals, which can encourage signs of premature ageing, and prevent wrinkles and fine lines forming. 


The more hydrated your skin is, the less noticeable fine lines are. Drenching it with hydrating ingredients helps to keep it looking its healthiest and youngest. That’s where humectants, such as hyaluronic acid, which help draw moisture to the skin’s surface and retain water, come in. 

As we get older, hormonal changes and external factors, which can damage your skin’s natural barrier, can encourage dryness. Top up your hyaluronic acid levels, a molecule that occurs naturally in your body and can hold up to 1,000 times its weight in water, with a hydrating serum to make all the difference. 


Peptide creams and serums are among the best to target visible signs of ageing and help to reduce the appearance of fine lines and wrinkles. Peptides are made up of the body’s building blocks (also known as amino acids), which make up collagen and elastin and contribute to your skin’s firm and younger-looking appearance. Peptide-rich products help to replenish your body’s supply.


Our best anti-ageing serums 

Advanced Genifique Serum

Advanced Génifique Serum

Old price New price £90.00

Advanced Génifique serum 

Drawing on 20 years of research, our Advanced Génifique serum combines seven prebiotic and probiotic-derived extracts with hyaluronic acid to help hydrate your skin and strengthen your skin’s natural barrier to keep it looking and feeling happy, healthy and younger.

Advanced Genifique Sensitive

Advanced Génifique Sensitive

Old price New price £67.00

Advanced Génifique Sensitive serum 

If you have reactive or sensitive skin, it can be more difficult to find serums that are as effective at reducing the appearance of fine lines as they are gentle. Fortunately, Advanced Génifique Sensitive serum’s combination of prebiotic and probiotic-derived extracts helps to strengthen the skin’s natural barrier to protect all skin types from external stressors and keep your skin sufficiently hydrated. 

Advanced Genifique Sensitive

Advanced Génifique Sensitive

Old price New price £67.00
Renergie H.C.F. Triple Serum

Rénergie H.C.F. Triple Serum

Old price New price £103.00

Rénergie H.C.F Triple Serum 

Serums don’t come more supercharged than our Rénergie H.C.F Triple Serum, which is enriched with three powerhouse ingredients – hyaluronic acid, vitamin C+ niacinamide, and ferulic acid. Together, they help to protect from free radical damage while topping up your skin’s moisture levels and reducing the appearance of fine lines, wrinkles and dark spots.

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