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THE STORY : Idôle Aura, a women fragrance like the unique and unstoppable energy glowing from every woman. The power of conquering and dazzling women spreading light and success among their community. From one woman to another, from one Idôle to an entire community ... share the light of success. There is no limit to our future and what we are capable of. Together we are unstoppable, together we are all Idôles.
THE BOTTLE: "Aura" like the powerful and radiant halo on the perfume bottle bringing women altogether around this new power totem. A bottle standing strong and fearlessly, echoing the determination of a generation. A perfume bottle like no other, double-sided : at the front a vibrating rosy golden heart, the core of our inner strength, a powerful heart radiating the sun’s rays. At the back a white iridescent halo that glows from the bottle heart to its edges.
THE SCENT: Our first perfume note is a sun-kissed floral scent wrapped in an addictive solar wave. A luminous perfume like an aura with a solar note that spreads the sensual feeling of skin heated by an endless ray of sunshine from a summer sunset. A fragrance that leads the way by opting for sustainably sourced ingredients [Isparta Rose petal, Madagascar Bourbon Vanilla]
Idôle and Lancôme stand for women empowerment. Together we bloom and we engage with all the women of Isparta, who passionately take care of the Isparta rose as symbol of their togetherness. The IDÔLE RÔSE POWER initiative contributes to a zero waste harvest and to supporting the local economy by valuing their unique savoir-faire.
SOLIDARITY SOURCING INGREDIENTS
A fragrance that leads the way by opting for sustainably sourced ingredients [Isparta Rose petal, Madagascar Bourbon Vanilla] ensuring decent working conditions and fair prices for farmers while preserving the ecosystem.
A new solar and salty twist for an even more sensual addiction, like a reminder of a late summer.
THE CLEAN & SALTY ADDICTION: Idôle Aura eau de parfum celebrates the glowyness of white flowers melting with crispy salt crystals. The Fleur de Sel accord brings a sensation of pure and fresh air and an enveloping texture to the note. Enveloping, warm, sensual ... like the sensation of bare skin heated by an endless ray of sunshine from a summer sunset.
THE SOLAR ROSES: Essence of Isparta Rose, Essence of Centifolia Roses from Grasses, Eau de rose, Rose absolue ... the queens of roses, faceted with bewitching and carnal solar accents. A radiant glow that reveals its soft and velvety petals to reveal a warm sensation as if sensually heated by the sun. Every rose is hand-picked by passionate women in Isparta whose fairy fingers caress one by one every flower, avoiding its petals to fall down and get damaged.
THE DAZZLING JASMINE: the glow of pure jasmines scent gives a white and luminous note where the Bergamot scent transcribes an even more sparkling and dazzling sensation, exacerbating a radiant white solar bouquet. A powerful scent invades the fields in India, where year after year women in jasmine braids are the protagonists of a wonderful tradition: jasmine hand-picking when the first sunrays caress its petals.
THE SALTY VANILLA: A powdery, milky vanilla extract with salty crystals melts into a soft layer of musks, prolonging the feeling of warmth under an endless ray of sunshine. The Vanilla flower carefully polinitised by hand during the 24 hours of its blooming. 18 months of maturation will follow to achieve the richest and most exceptional vanilla scent.
A double-sided perfume bottle embodying the powerful aura in every Idôle, bringing women altogether on the rise of a new era.
Idôle is still the thinnest but now becomes the strongest. Idôle AURA stands up, fiercely in front of us, echoing the hope of a generation.
At the center of this symbol of collective success, a luminous golden pink halo that reveals a warm metallic heart vibrating with energy. The core of her inner strength, a powerful heart radiating the sun’s rays. An aura that comes from within, as revealed on the back of the fragrance bottle where a white iridescent halo glows with light from its heart to the edges.
An outer pack that shouts the Idôle mantras loud and clear, in a circular explosive way, like a megaphone: you are not born an Idôle but you will become one because TOGETHER we are stronger, TOGETHER we become, TOGETHER WE ARE ALL IDÔLES.
* This ingredient list is subject to change, customers should refer to the product packaging for the most up-to-date ingredient list.
The queens of roses, faceted with bewitching and carnal solar accents
The glow of pure jasmines scent gives a white and luminous note
Vanilla extract with salty crystals melts into a soft layer of musks
Idôle AURA stands up, fiercely in front of us, echoing the hope of a generation