Lancôme welcomes American actress, singer and fashion authority Zendaya Coleman as the new face of the brand.
Joining the Lancôme stellar group of ambassadors of Julia Roberts, Kate Winslet, Isabella Rossellini, Penelope Cruz, Lupita Nyong’o, Lily Collins and Taylor Hill, is Zendaya’s irresistible appeal and strong identity.
Zendaya is a role model for her generation and uses her voice to promote education and positivity. At the same time, her involvement with charitable causes ties in with Lancôme’s philanthropic commitment as well. Adding her unique and diverse vision to the esteemed French luxury house of beauty, Zendaya says “It’s a huge honour to be able to represent a brand like Lancôme and join such an incredible line-up of iconic women”.
Face: Zendaya creates the perfect base by prepping her skin with Advanced Genifique, Hydrazen Gel & Prep & Hydrate Illuminating Primer. She then uses Teint Idole Ultra Wear Foundation for full coverage, before finishing off with Blush Subtil in 473 Keep Calm & Blush Metallic.
Eyes: Zendaya thickens her iconic bold brows using Brow Densify before creating a fresh natural looking smokey eye using Hypnôse Palette in D01 Fraîcheur Rosée and Ombre Hypnôse Stylo. She then defines her eyes with Crayon Khôl eyeliner for a sophisticated look, followed by lashings of the volumising Hypnôse Mascara.
Lips: For bold, matte statement finish, Zendaya uses L’Absolu Rouge Drama Matte in 507 Berry OS.