Perminder Mann

CEO Bonnier Books

"Having the right attitude is absolutely key."

Perminder's top tips


The opening line of your application is really important. It needs to summarise who you are as a person.


Be yourself. Don't pretend to be someone you're not.


When you start your new job ask a lot of questions, be open and have conversations with people.

Perminder Mann is the CEO of Bonnier Books UK.


I joined Bonnier Books UK as a sales director before working my way up to CEO. Today I'm responsible for all publishing under the company's 14 imprints, with sales of more than £80 million. Our bestselling books include The Tattooist of Auschwitz by Heather Morris, which has sold more than a million copies in the UK alone.

As a child I could never have imagined that one day I would run a publishing company. I didn't own a book of my own until I was 21! Growing up, my love of reading was inspired by my wonderful local library. Books and reading have played an extremely important role in my life, both personally and professionally. For that reason I am a passionate advocate for literacy.

The child of first-generation immigrant parents, from Punjab in India, who arrived in the UK in the 1960s, I am one of only seven BAME women to appear in a survey of the UK's most powerful leaders, conducted by The Guardian and Operation Black Vote.

I attribute part of my career success to being willing to experiment. During my time at Bonnier, I founded Blink Publishing, the first imprint to publish a vlogger. The experiment was a success - the vlogger, Alfie Deyes, became a bestseller. I established a reputation as a publishing innovator and, in 2015, was named as one of the top 10 most influential people in publishing and writing, at the prestigious Hospital Club h100 awards.